In the ever-evolving landscape of online payments, CCV takes a leap forward with the introduction of iDEAL 2.0, a revolutionary update to the renowned iDEAL payment method. CCV aims to enhance the shopping and payment experience for both e-commerce businesses and consumers.
Evolution of iDEAL: A Journey from 2005 to Now
Since its inception in 2005, iDEAL has emerged as the most widely used payment method in the Netherlands, facilitating over 1 billion transactions annually – a testament to its popularity, accounting for approximately 70% of all e-commerce transactions in the country.
The way people shop and pay online has undergone a significant transformation since iDEAL's launch. With an increasing number of consumers utilizing mobile devices, the demand for a seamless and flexible shopping and payment experience has grown. Enter iDEAL 2.0 – designed to adapt to these changing needs and empower e-commerce businesses to provide an optimal customer experience.
iDEAL 2.0: Redefining the Payment Landscape
At the core of iDEAL 2.0 lies a new approach to payments. Moving away from the traditional bank-centric approach, the updated system introduces a new payment page, eliminating the need for consumers to select their bank during transactions. On this revamped iDEAL page, users can effortlessly scan a QR code with their bank app for swift approval on desktops. Alternatively, bank selection can be automated through customer recognition. Additionally, consumers can choose their bank from a dropdown menu within the existing iDEAL 1.0 payment flow.
One standout feature of iDEAL 2.0 is the ability for users to create profiles, storing payment preferences and details such as delivery and email addresses. These stored details can be automatically filled in during the payment process, facilitating a seamless transaction. The system ensures secure sharing of these details with the respective webshop for efficient transaction processing.
Advantages of iDEAL 2.0 for Businesses
iDEAL 2.0 is crafted to optimize the online shopping experience for your e-commerce business, enhancing revenue and delivering an improved customer experience. Let's delve into the two primary benefits for your business:
Higher Conversion with iDEAL 2.0
The new version aims to boost conversion rates by reducing friction in the checkout process. This is achieved through:
- iDEAL QR: Direct payment via the bank app using a QR code on the iDEAL payment page.
- iDEAL Quick Pay: Automatic selection of the customer's preferred bank for faster payment processing.
- iDEAL Checkout: Streamlining the payment process by sharing delivery details through iDEAL.
Enhanced Customer Experience with iDEAL 2.0
By offering iDEAL 2.0, you provide customers with a superior experience, enabling quicker payments for the products or services they wish to purchase. As iDEAL introduces new payment methods, including recurring payments and Buy Now, Pay Later, you can offer more flexibility in how customers pay, fostering trust and satisfaction.
Implementing iDEAL 2.0: A Seamless Process
Collaborate with CCV to ensure your online payments align with the latest iDEAL 2.0 standards. If your webshop is integrated using a plug-in, a simple upgrade of the plug-in to the latest version is sufficient to support iDEAL 2.0.
If your integration is using the API, be aware that the API is backwards compatible. The only change to be taken care of is the removal of the bank selection from your integration, as this is now consistently provided on the iDEAL payment page.
Note: Not all features will be available from the start. CCV will release the basic payment functionality first. Other features e.g. QR and Quick Pay will be released at a later time.
Get in touch with us
Do you want to know more about our end-to-end payment solutions?
Please contact us via ecommerce-sales@ccv.eu.